12+ years building affiliate programs that scale across markets.
I lead global affiliate marketing for Angara, a premium fine-jewelry brand, across 14 international markets — and previously scaled a telecom affiliate program from 3 to 18 countries.
Programs I've built and scaled
Standing up Angara's affiliate program from scratch
Drove geo expansion into France, Italy, and Spain — negotiating Awin commercial terms and launching new affiliate programs in each market from the ground up.
Scaling Lyca Mobile from 3 markets to 18
Expanded affiliate operations from 3 to 18 countries and from 1 to 9 networks, managing a €300,000 monthly budget at an average CPA of €5 across 300+ publisher relationships.
Building end-to-end attribution across markets
Partnered with engineering on S2S and pixel integration to close tracking gaps and deliver accurate, market-by-market attribution for affiliate performance.
Currently at Angara
Switzerland, Ireland, Netherlands, Austria, Sweden, Finland, Singapore, Saudi Arabia, UAE, UK, USA, France, Italy, Spain
Previously at Lyca Mobile
US, UK, AU, IE, DE, AT, CH, DK, PL, SE, NO, FR, NL, BE, PT, ES, IT
From cashback platforms to global brands
I started in affiliate marketing managing advertiser and network relationships at TopCashback India, then moved to Lyca Mobile, where I helped scale the world's largest MVNO's affiliate program from 3 markets to 18 — building a nine-network, 300-plus-publisher operation on a €300,000 monthly budget. Today I lead global affiliate marketing at Angara, a premium fine-jewelry brand featured in Vogue, Forbes, and Bloomberg, running programs across 14 markets and standing up new ones from scratch.
Let's connect
Open to conversations on affiliate strategy, partnerships, and global program growth.